Shining the Spotlight on Precious Metals
When deciding on which precious metal is right for you and your jewelry, remember, beauty is more than skin deep. Each metal has its own unique properties and characteristics. Your lifestyle, your budget, and any possible sensitivity issues are important considerations. Our experts are happy to help you find which precious metal works best for you.
Although platinum is at the top of the price range for precious metals, it continues to be an extremely popular choice.
Platinum is naturally white, durable, and heavy (compared to other precious metals). Like gold, it’s mixed with other metals, but platinum’s quality markings are based on parts per thousand. For example, the marking “900 Platinum” means that 900 parts out of 1000 are pure platinum; in other words, the item is 90% platinum and 10% other metals. The abbreviations for platinum — Plat. or Pt. — also can be used in marking jewelry.